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Determining the Effects of Social Media Information

This study is being conducted by Michel Giese and Nikolaos Yiannakoulias, School of Earth, Environment, and Society, McMaster University. The principal investigator can be contacted via email, at

The purpose of the study is to explore the effects of social media information on individuals with pro-environmental values. Information gathered during this study will be written up as a graduate thesis. To participate in this study, you must be the age of majority in your jurisdiction, and consider yourself as having pro-environmental values. In this survey, you will also be asked some demographic questions (specifically, your age, gender, and location). As well, you will be shown a social media post, and asked to provide a response to it. Afterwards, you will have the opportunity to make a decision related to climate action, and to discuss the factors affecting your climate change activism. You do not need to answer questions that you do not want to answer or that make you feel uncomfortable. If a "Prefer not to answer" option does not exist, choose "Next" at the bottom of the page to skip a question.

Your participation in this study is confidential, however if you would like to be entered in a draw for a cash prize of $100 CAD, you will be asked for your email at the end of the survey. Expected odds of the draw are approximately 1/200.

This survey should take approximately 10 minutes to complete. To learn more about this study, particularly in terms of any risks or harms associated with the study, how confidentiality and anonymity will be handled, withdrawal procedures, incentives that are promised, and how to obtain information about the study’s results, please read the Letter of Information.

Having read the above preamble and Letter of Information, I understand that by proceeding with this survey, I agree to take part in this study.

There are 16 questions in this survey.