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The Value of Communications and PR to Drive Impact for Canadian International Development Charities

This study is being conducted by Alyssa Esparaz under the supervision of Mark John Stewart.

 

Student Investigator Faculty Supervisor

Alyssa Esparaz

Department of Communication Studies and Media Arts, McMaster University

Hamilton, Ontario, Canada

647-918-8741

Email: esparaza@mcmaster.ca

Mark John Stewart

Department of Communication Studies and Media Arts, McMaster University

Hamilton, Ontario, Canada

905-730-9752

Email: mstewart@mcmaster.ca

 

The purpose of this research is to examine the communications and public relations (PR) functions of Canadian international development charities and the opportunities that exist to develop and better leverage their communications and PR functions to demonstrate and drive value and impact.

Information gathered during this study will be written up as a capstone research report. People participating in this study must be doing communications or PR work for a registered Canadian international development charity and be 18 years of age or older. The survey should take approximately 15 minutes to complete. Participants (including their organizations) will be anonymized in the final report. To learn more about this study, particularly in terms of any associated risks or harms, how confidentiality and anonymity will be handled, withdrawal procedures, how to obtain information about the study’s results and more, please read the Letter of Information.

This study has been reviewed by the McMaster Research Ethics Board and received ethics clearance under project #7800. If you have concerns or questions about your rights as a participant or about the way the study is conducted, please contact:

McMaster Research Ethics Office
Telephone: (905) 525-9140 ext. 23142
mreb@mcmaster.ca

Having read the above preamble, I understand that by clicking the “Next” button below, I agree to take part in this study.

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