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Organizational Legitimacy and Credibility in an AI-Influenced Digital Landscape: Perspectives from Publics and Public Relations Professionals

Thank you for taking the time to participate in this anonymous survey. The survey should take approximately 12 minutes to complete.

To learn more about this study, particularly in terms of any associated risks or harms, how confidentiality and anonymity will be handled, withdrawal procedures and how to obtain information about the study’s results, please read the Letter of Information.

What's this study about?

This research aims to understand how organizations' use and disclosure of AI affects the public’s perceptions of legitimacy and credibility. Information gathered during this study will be written into a capstone research report.

This study is being conducted under the supervision of Aislinn Mosher, MCM, of McMaster’s Department of Communication Studies and Media Arts.

This study has been reviewed by the McMaster Research Ethics Board and received ethics clearance under project #7798. If you have concerns or questions about your rights as a participant or about the way the study is conducted, please contact: McMaster Research Ethics Office Telephone: (905) 525-9140 ext. 23142 mreb@mcmaster.ca

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