The impacts of disruptive change on the public relations industry in Canada

Thank you for your interest in my survey! Please review the letter of information below before proceeding.

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MCM Capstone: The impacts of disruptive change on the public relations industry in Canada

Student Investigator
Nela Drury (formerly Gojevic)
Master of Communications Management Degree Program Faculty of Humanities Communication Studies & Media Arts
McMaster University
Hamilton, Ontario, Canada
647-998-3759
gojevicn@mcmaster.ca

Faculty Supervisors

Dave Scholz
Sessional Instructor
Master of Communications Management Degree Program Faculty of Humanities Communication Studies & Media Arts
McMaster University
Hamilton, Ontario, Canada 647-233-4682 dscholz@mcmaster.ca

Dr. Terry Flynn
Associate Professor
Master of Communications Management Degree Program Faculty of Humanities Communication Studies & Media Arts
McMaster University
Hamilton, Ontario, Canada
(905) 525-9140 X 26977
tflynn@mcmaster.ca

This research is taking place as part of the researcher’s Capstone study to fulfill degree requirements as part of the Master of Communications Management program at McMaster University. Research is being conducted under the supervision of Dr. Terry Flynn and Dave Scholz.

Questions About the Study

If you have any questions about this study, please contact the researcher, Nela Gojevic, by email at gojevicn@mcmaster.ca.

Purpose of the Study

The proposed study seeks to examine how and to what extent disruptive change is impacting the public relations industry in Canada. It will do so by first determining which changes are most impacting public relations functions in Canada. It will then examine how and to what extent the top identified disruptive changes are currently impacting public relations functions in Canada, and how and to what extent those changes might be shaping future public relations functions in Canada.

Procedures Involved in the Research

You will be asked to identify what disruptive changes is currently most impacting the public relations industry, how you believe it is currently impacting your sector and your professional role, and how it might impact your sector and professional role in the near to medium term.

The survey should only take about 10-15 minutes to complete.

Please note that data for this study is being collected through this survey as well as through interviews with select participants.

Potential Discomforts

You do not need to answer questions that you do not want to answer or that make you feel uncomfortable. You may withdraw from the survey at any time until you submit your responses. The researcher describes below the steps she is taking to protect your privacy.

The researcher also wishes to acknowledge that you may have a personal connection to her through your professional network. Given this professional connection, please do not feel pressure to participate in this study.

Confidentiality

You are participating in this research anonymously. No one, including the researcher, will know that you participated. Once the study is complete, an archive of the data, without identifying information, will be maintained.

Participation and Withdrawal

You may withdraw from the survey at any time until you submit your responses. Once you have submitted your responses for this anonymous survey, your answers will be put into a database and will not be identifiable. This means that once you have submitted your survey, your

responses cannot be withdrawn from the study because the researcher will not be able to identify which responses are yours.

Questions About the Study

If you have any questions about this Capstone study or this survey, please contact the researcher, Nela Gojevic, by email at gojevicn@mcmaster.ca.

This study has been reviewed by the McMaster Research Ethics Board and received ethics clearance under project 6747. If you have concerns or questions about your rights as a participant or about the way the study is conducted, please contact:

McMaster Research Ethics Office Telephone: (905) 525-9140 ext. 23142

E-mail: mreb@mcmaster.ca

Information about the Study Results

The researcher expects to complete this study by April 2024 and will share a brief summary of the results publicly on her LinkedIn account. The researcher will submit the completed capstone for consideration to future academic and professional conferences.